As someone who looks at social media for my job I have seen my fair share of an Instagram bio. I have seen everything from “coffee lover, pet enthusiast, wife, brother” to a smattering of random emojis. “Cool, Jenni. I’m glad you’re really into your hairless sphinx kitten. What exactly do you do for a living?”
Here are a few changes you can incorporate in your bio as you are decided to use it to promote your business.
- Say what you do. Sound too simple? Far too many people try to be overly cute or creative when saying what they do for a living. Don’t tell me “you are an organizer of a high end experience.”. Just say “event planner”. You only have a certain amount of real estate in that bio. Use it wisely! Save the story telling and creativity for your posts
- List what problem you solve. Again don’t make the language flowery and confusing. Keep it simple. If you are a meal prep service say, “I cook your dinner so that you don’t have to.”. Obvious, clear, and to the point.
- List a way for people to contact you. Email, phone number, address. Whatever you prefer. If you have a product or service people will most likely have questions and will want to reach you.
So there you go! Three quick and easy things you can do RIGHT NOW to up your Instagram bio game and to clearly send the message of what you do to your ideal client.
What are you waiting for? Go change it! NOW!
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http://jharderphotography.com/downloads and get beautiful high resolution stock images!
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